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Home / Hot Stuff / Audio / Bowers & Wilkins’ Panorama 3 is its first Dolby Atmos soundbar

Bowers & Wilkins’ Panorama 3 is its first Dolby Atmos soundbar

13 individual drivers are contained in a svelte and rather impressive bar

Bowers & Wilkins is very used to producing TV audio heaven through its partnership with Philips. But now the Zeppelin pioneer has brought the same expertise (and tweeters) to its new Panorama 3 soundbar, its first with Dolby Atmos. It’ll cost $999/£899.

The low-profile, 65mm high Panorama 3 should pack some punch, with a total of 400W of output: 40W to each tweeter, 40W to each pair of midrange drive units, 40W to each subwoofer and 40W to each Dolby Atmos Elevation drive unit (upward-firing in case you hadn’t guessed).

In fact, there are 13 individual drivers in a 3.1.2 configuration to make sure the Panorama 3 can fire the sound into every little nook and cranny of your living room. There’s also Apple AirPlay 2, Spotify Connect and aptX Bluetooth onboard, while as with Bowers & Wilkins’ other gear, Alexa is the voice assistant of choice.

There’s a single ARC/eARC HDMI connection (no passthrough) and once connected you can use your TV or Sky/Virgin/whatever box remote to control the audio. There’s also a digital optical input, too. There’s also support for the Bowers & Wilkins Music App to connect to streaming services including Tidal, Deezer and Qobuz.

The soundbar follows up on 2009’s Panorama and 2013’s Panorama 2 and like those bars, is designed as a premium one-box bar without the need for an external subwoofer. It’s also been designed for screens of 55-inch and up, with a length of 121cm.

We can’t wait to hear what the Panorama 3 sounds like. We’ll be bringing you a full review very soon on Stuff.tv.

Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home