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Apple testing out television designs

News about Apple testing a number of television designs has come to light

Apple is currently testing out designs for a full-blown television – which may or may not be called the Apple iTV – according to anonymous sources of the Wall Street Journal, who are in a position to know such things.

The designs in question, which are said to be of a large screen, high resolution TV, represent test prototypes at this stage and nothing more – but remember when Apple CEO Tim Cook said that current televisions are dated and that it is an area that will soon be more than a ‘hobby’ for Cupertino? We’ll eat our hats if we don’t see a suitably slimline Apple-branded television in the near future.

Combine a full-blown Apple iTV with an improved version of the Apple TV set-top box, and Samsung and Microsoft will face a lot more competition in the living room. Now Apple just needs to release a games console and it really is game on, if you’ll pardon the pun. Check out our Apple iTV rumour round-up for the latest info.

[via Wall Street Journal]

Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

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