Apple testing out television designs

Apple is currently testing out designs for a full-blown television – which may or may not be called the Apple iTV – according to anonymous sources of the Wall Street Journal, who are in a position to know such things.

The designs in question, which are said to be of a large screen, high resolution TV, represent test prototypes at this stage and nothing more – but remember when Apple CEO Tim Cook said that current televisions are dated and that it is an area that will soon be more than a ‘hobby’ for Cupertino? We’ll eat our hats if we don’t see a suitably slimline Apple-branded television in the near future.

Combine a full-blown Apple iTV with an improved version of the Apple TV set-top box, and Samsung and Microsoft will face a lot more competition in the living room. Now Apple just needs to release a games console and it really is game on, if you’ll pardon the pun. Check out our Apple iTV rumour round-up for the latest info.

[via Wall Street Journal]

Dan Grabham Editor-in-Chief

About

Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home