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The future of shopping – wear virtual items before you buy

Ever wondered how that 12 grand Rolex would look like on your wrist? Your dream could soon become a (virtual) reality thanks to the MIT Media Lab's Jinha Lee

You could be trying on virtual clothing in the near future if designer Jinha Lee’s ‘What You Click Is What You Wear’ system goes mainstream.

Making use of the SpaceTop transparent 3D Desktop that he’s been working on with Microsoft, Lee’s system lets you try on virtual watches and jewellery, augmented directly onto your wrist in 3D by the wonders of science.

The system could also go mobile thanks to head-mounted display/camera combos like Google Glass allowing you to try on items when you’re out and about.

Now all we need is everyone wearing head-mounted displays and we can walk around fully clothed in virtual clothes and gear. Though not in this current arctic weather mind.

[Vimeo via Core77]

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Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home

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