Green electronics are important. What with us all gobbling up electricity like Las Vegas on a binge, gadgets that watch their electrical calories are good news indeed.
So when Greenpeace took off its abseiling gear and stayed on dry land long enough to update its report on the greenest electronics companies in the World, Nintendo turned up at the bottom of the list. With both Sony and Microsoft placed higher.
“Nintendo is surprised by the content of the Greenpeace report,” says Robert Saunders at Nintendo UK, perhaps with his eyebrows raised.
“All Nintendo products supplied worldwide are designed to comply with relevant European standards, which we understand are amongst the most demanding in the world. And our products comply with the European toy safety standards.”
This has happened before, though. The last time the report was updated, Greenpeace put Apple last. Apple wasn’t happy and pointed out how it was doing its bit to keep its tech green.
The Greenpeace list is compiled by looking at three main areas Greenpeace thinks the companies should be responsible in: taking back and recycling old gadgets, using environmentally friendly materials and making all this info available to the public on their websites. It gave the Big N zero for all of this.
Check out the full list on the next page…