Sponsored and Promoted Content

You’ve got us: Stuff is a commercial enterprise. But you don’t pay a penny, except with your eyes. Around the site you’ll see traditional display advertising, which we’re paid to display. Elsewhere, you’ll see articles marked in green with the following words:

Promoted

These are articles written in Stuff’s inimitable house style, but with product messaging from a clearly marked sponsor. It’s paid-for advertising content, but it will also aim to entertain and inform you about a topic you care about.

Sponsored

These are articles that have been made possible by a commercial sponsor, but that are written by or commissioned by Stuff’s editorial team and where the commercial sponsor has no control over or sign-off on the final article. There might be boxouts linking to products made by the sponsor, but they will be clearly marked.