Netflix’s new double thumbs-up feature improves recommendations

Netflix has most of us hooked to our screens, catching up on some of the best shows around. And fans get really passionate about their favourite shows. Until now, you’ve only been able to rate a show with a thumbs-up or thumbs-down, but what if you really liked a title?

You’re in luck! Netflix is rolling out a new “Love this!” rating option to the web platform, mobile apps, and your streaming devices. The new button allows you to rate a show with a double thumbs-up. The idea is that you’ll use this new rating for the shows and movies you’re truly a fan of. Big fan of Bridgerton? Now you can let Netflix know, too.

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Speaking about the new feature, Netflix explained that “we’ve learned over time that these feelings can go beyond a simple like or dislike”. The company knows there are die-hard fans out there, and the latest feature is perfect for them.

Why exactly am I giving Netflix two thumbs-up?

The new feature begs the question, why would someone want to double thumbs-up what they’ve been watching? What does telling Netflix that you “Love this!” do? It actually helps to improve your personalised recommendations.

By telling Netflix you love a show, it can use this information to suggest better content for you in the future. For example, if you were a Bridgerton fan, after loving a show, Netflix could use the information to suggest more content from Shondaland or with cast members.

The double thumbs-up will work alongside the existing thumbs-up and down, but will carry a bit more gravitas. Of course, Netflix uses other information to determine its recommendations, such as how long you watch a show for, and whether you go to next episodes.

Unfortunately, the streamer confirmed a double thumbs-up won’t help save a cancelled show (sorry Ozark fans!). But by using the “Love this!” button, you’ll help Netflix show you new content to watch. With great power, comes great responsibility; wield your thumbs carefully.

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Connor Jewiss

About

Connor is a writer for Stuff, working across the magazine and the Stuff.tv website. He has been writing for around six years now, with writing across the web and in print too. Connor has experience on most major platforms, though does hold a place in his heart for macOS, iOS/iPadOS, electric vehicles, and smartphone tech. Just like everyone else around here, he’s a fan of gadgets of all sorts! Aside from writing, Connor is involved in the startup scene. This exciting involvement puts him at the front of new and exciting tech, always on the lookout for innovating products.

Areas of expertise

Mobile, macOS, EVs, smart home