Folding plug design wins Design of the Year award

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The standard 3-pin plug is set for a serious overhaul after design student Min-Kyu Choi won the overall 2010 Brit Insurance Design Award last night.

No matter how tiny our gadgets become, if they have to be plugged into the mains, there’s going to be some serious bulk added.

The British 3-pin mains plug has been around since 1946 and is the bane of many a gadget-lover’s existence and arch nemesis of bare feet everywhere.

Min-Kyu Choi’s design for an ingenious, space-saving folding plug blows the chubby old version out of the water, and we’re looking forward to seeing it on our gadgets someday. His design for a multi-plug adaptor is also beautifully thought out.

Are there any everyday products that you think should be redesigned? Let us know in the comments.

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Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website. Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.