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Home / News / Just because they could – laser-etched sushi

Just because they could – laser-etched sushi

The Umino Seaweed Shop turns sushi into art with these laser-etched sheets of seaweed

A Japanese sushi shop has taken “playing with your food” to a whole new level with Design Nori. The Umino Seaweed Shop has used lasers to etch intricate patterns on sheets of nori seaweed.

The aim is to get more people eating nori – following the 2011 tsunami, people in Japan are eating less seaweed.

The shop’s produced five different designs – Sakura (cherry blossoms), Mizutama (water drops), Asanoha (hemp), Kikkou (turtle shell), and Kumikkou (tortoise shell). The Design Nori are on display at the Katagami Style exhibition in Tokyo’s Mitsubishi Ichigokan Museum until the end of May, where they’re also on sale – if you happen to find yourself in the neignbourhood and fancy chowing down on a work of art, they’ll set you back ¥840 (about £6.50) a sheet.

We rather like the idea of scribbling on our food with lasers – they improve everything, after all. We’re hoping someone doodles on some noodles next.

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Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

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