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Home / News / Land Rover’s Nitride bike is worth its weight in gold

Land Rover’s Nitride bike is worth its weight in gold

The king of off-road motors has unveiled its latest pedal-powered mountain eater – a blinged-out, bespoke-built bike

Land Rover makes bikes? Gold ones?

Yes, Land Rover has made a few bikes in its time – but few as technically impressive as the Nitride. It’s finished in a PVD titanium nitride coating – the same material used to finish the Olympic torch. Appropriately, it comes in a gold finish – though you can also opt for a more subdued grey anthracite hue.

PVD? What’s that when it’s at home?

It’s a Physical Vapour Deposited titanium ceramic coating – at three microns thick (one fifth of a droplet of mist) it provides a super light layer that makes the Nitride corrosion-proof and virtually scratch-proof. And under that, the bike is built from titanium – meaning a super tough frame that’ll be as good as new long after you’re too old to ride it.

Is it worth its weight in gold?

Well (deep breath) it costs £10,000 – but that does buy you a lot of tech. The Nitride packs an XTR drivetrain with titanium components, bi-laminate disc brakes, tubeless XTR wheels and triple compound tyres for extra toughness. There’s even a Selle Royal Gobi leather saddle thrown in. Bargain. Get your hands on a blingy bike over at landrover-bikes.com.

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Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home

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