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Home / News / Nokia could sell off luxury Vertu brand for €200 million

Nokia could sell off luxury Vertu brand for €200 million

The Finnish mobile giant could soon be rid of its precious metal and diamond-clad range of ultra-expensive fashion phones

If you’ve been holding out for a platinum-clad Windows smartphone slathered in all manner of shiny rarities and diamonds then it looks like you’re out of luck, as Nokia could be selling off its Vertu brand at long last.

The latest whisperings from the Financial Times point to private equity group Permira planning to snap up the Vertu brand for a cool €200 million, placing it alongside the firm’s other luxury holdings which include Hugo Boss.

We can’t say that we blame Nokia for wanting to trim the fat and focus on its more viable Windows Phone series handsets, though the Vertu brand should still be sticking around after the change of hands – good new then, for those of you looking for a £200,000 handset with access to a 24 hour concierge service.

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Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home