Sony’s A7 III is a full-frame mirrorless camera that pinches power from its pricier brothers

Buttering your bread before you make a sandwich, putting socks on your feet rather than your hands, reading the job description of the job you’re about to stroll into an interview for: these are things we’d describe as basic. Sony’s feature-loaded A7 III is, according to its maker, the new ‘basic’, so its competitors should probably be slightly worried. An entry-level full-frame cam, its compact body packs in a new 24.2MP back-illuminated sensor that’s paired with an updated version of the company’s speedy Bionz X image processor, as well as 5-axis optical image stabilisation. It also inherits the much more expensive A9’s 693-point autofocus system, which covers over 90% of the frame, and the Eye AF feature for automatically tracking a subject’s eyes. Throw in full-frame 4K video capture and what Sony calls the longest battery life of any mirrorless cam, and you’d be forgiven for doing a little double-take at the (approx) £2,000 body-only price tag. Pick one up in March.

Matt Tate Contributor

About

I'm fascinated by all things tech, but if you were going to leave me on a desert island, I'd probably ask for my Nintendo Switch, a drone, and a pair of noise-cancelling cans to block out the relentless seagull racket. When I'm not on Stuff duty you'll probably find me subscribing to too many podcasts, playing too many video games, or telling anyone who will listen that Spurs are going to win a trophy this season.

Areas of expertise

Video games, VR, smartwatches, headphones, smart speakers, bizarre Kickstarter campaigns