When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works

Home / News / ‘Digital cloud’ planned for London’s Olympic Park

‘Digital cloud’ planned for London’s Olympic Park

How can London out-weird Beijing's 'bird nest' stadium from the 2008 Olympics? One possibility is this slightly bonkers creation from the MIT – a 400f

How can London out-weird Beijing’s ‘bird nest’ stadium from the 2008 Olympics? One possibility is this slightly bonkers creation from the MIT – a 400ft tall ‘digital cloud’ that would hover over the Olympic Park and act as a display for projected images and Tweets.

The design is an entry to a competition set up by Boris Johnson to find an Olympic landmark. And it’s pleasingly techy too, with Google – one of the project’s supporters – suggesting that it could act as a display for ‘a custom feed of searches made by Londoners during the Olympics to give a real time barometer of the city’s mood’. And possibly its ‘eccentricities’ too. 

The images released by the team behind ‘The Cloud’ suggest it’s still firmly in the concept stage – cyclists are depicted hurtling down a ramp filled with pedestrians, and the construction could prove an interesting ‘challenge’ for London’s City Airport (only six miles away).

But a fundraising site called raisethecloud.org is already live, with the idea that it’d be ‘a monument to crowd-sourcing’. In other words, London hasn’t got enough spare change from the Olympic stadium to build a Beijing-beating monument, so get donating.

via BBC/Londonist



Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home

Enable referrer and click cookie to search for eefc48a8bf715c1b ad9bf81e74a9d264 [] 2.7.22