Google TV is coming to Europe in September

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Google TV, already making waves in the US, may finally be landing on UK shores this September in the form of Sony set-top boxes. This comes from Sony’s marketing director for France, and even includes pricing.

Yes, like America, Europe too shall suffer overpricing with a basic set-top box made by Sony costing around €200, and a Blu-ray version at €300. Both will feature a Google Play button on the remote to grant quick access to Google’s apps, films, games and music store. It also will come packing Sony’s Music Unlimited. Our favourite Google TV feature is On Live, which makes the price seem a little less steep as you’re kind of buying a console too.

Google did promise to bring its devices to its eager European fans in 2012 and it looks like it will deliver. We just hope the plans to switch from Intel to ARM processors, to bring the cost down, will happen before this pricey booty washes up on English shores.

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Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website. Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.