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Home / News / Google’s AirTag rival could launch in May at Google I/O 2023

Google’s AirTag rival could launch in May at Google I/O 2023

Pixel Tag launch pegged for the Big G's software showcase.

Pixel 7 pairing with imagined Pixel Tag

Top of the wish list for many Google fans has been the brand’s rival to the AirTag. Preemptively dubbed the Pixel Tag, the Bluetooth tracker has been rumoured for months, with features making their way out of the rumour mill. And thanks to a new report, it looks like we don’t have to wait much longer to get the device.

According to a report from Naver, Google is planning to debut the Pixel Tag at Google I/O 2023. Naver’s report didn’t go into much more detail than that. It also referenced Samsung working on a new SmartTag, which is also expected at I/O. Perhaps Google will let other Android brands use the network of connected of devices in development (much like Apple’s Find My network for the AirTag). Though, that’s just a prediction for now.

I/O is Google’s annual software showcase, where the brand shows off the latest developments in Android, AI, software, apps, and more. Over recent years, Google’s also been giving teases of upcoming products, such as the Pixel 7 at last year’s keynote. We wouldn’t be surprised if the new AirTag rival makes its first appearance here.

From previous leaks, we already expect the Pixel Tag to pack a speaker, alongside support Bluetooth Low Energy, and Ultra-Wideband (UWB) connectivity. You’ll also be able to Fast Pair the tracker, just like Pixel Buds or AirTags with iPhones. We expect the Pixel Tag to work just like other trackers on the market. And now, it seems we’ll find out pretty soon.

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Connor is a writer for Stuff, working across the magazine and the Stuff.tv website. He has been writing for around six years now, with writing across the web and in print too. Connor has experience on most major platforms, though does hold a place in his heart for macOS, iOS/iPadOS, electric vehicles, and smartphone tech. Just like everyone else around here, he’s a fan of gadgets of all sorts! Aside from writing, Connor is involved in the startup scene. This exciting involvement puts him at the front of new and exciting tech, always on the lookout for innovating products.

Areas of expertise

Mobile, macOS, EVs, smart home

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