With ultrabooks proving increasingly popular with the buying public, Apple is reportedly considering unleashing a cheaper MacBook Air to grab a share of the market.
According to DigiTimes, Apple may release a $799 (around £500) MacBook Air in the third quarter of this year, anticipating the launch of $699 Intel-powered ultrabooks. The MacBook Air range currently starts at £849, a premium price tag likely to put off a large section of customers who’d otherwise appreciate the device’s portability and svelte form.
We’ll keep our ears peeled and our eyes close to the ground (or something) and let you know how this rumour develops. In the mean time, would you buy a “cheap” MacBook Air? Do you think Apple’s in danger of damaging its brand image with more affordable gear? Let us know below.
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