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Home / News / Apple’s iPhone 15 launch event expected 12 or 13 September

Apple’s iPhone 15 launch event expected 12 or 13 September

We also expect to see new Apple Watch models and the latest AirPods.

iPhone render against pink and orange background

While we’ve already seen a slew of major smartphone launches in 2023, we’re yet to see a new handset from Apple.

The brand typically waits until the end of the year to unveil its latest flagship. And it looks like we’ve got a launch date for the upcoming iPhone 15 series, with multiple reports offering up the same date this September.

First to pencil a date on the calendar was 9to5Mac. The publication revealed that multiple sources revealed mobile carriers are asking employees to avoid taking time off on 13 September. While not mentioning the iPhone 15 specifically, it lines up with when we’ve expected the smartphone to make its debut. But if that doesn’t convince you, Apple analyst Mark Gurman wrote he expects the launch on 12 or 13 September. The date is not quite as specific, but Gurman’s sources specifically focus on the iPhone 15 launch.

While Apple typically holds its launch events on a Tuesday, last year’s iPhone 14 launch event took place on a Wednesday. Perhaps hump day is Apple’s new launch schedule for iPhones. If the brand continues to follow its usual schedule, you can expect pre-orders on 15 September. Shipments would then make their way out the following week on 22 September.

The iPhone 15 is set to bring some refreshes to Apple’s smartphone line-up. We expect the Dynamic Island on all models, and there might be a new iPhone 15 Ultra released. Buttons are set for a revamp, alongside camera upgrades, and a USB-C replacement for Lightning. As you’d expect, the devices will run iOS 17 straight out the box.

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Connor is a writer for Stuff, working across the magazine and the Stuff.tv website. He has been writing for around six years now, with writing across the web and in print too. Connor has experience on most major platforms, though does hold a place in his heart for macOS, iOS/iPadOS, electric vehicles, and smartphone tech. Just like everyone else around here, he’s a fan of gadgets of all sorts! Aside from writing, Connor is involved in the startup scene. This exciting involvement puts him at the front of new and exciting tech, always on the lookout for innovating products.

Areas of expertise

Mobile, macOS, EVs, smart home

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