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Home / News / Google considers penalising slow-loading websites in page rankings

Google considers penalising slow-loading websites in page rankings

It seems Google has had it with slow-loading websites, and could soon be penalising those annoyingly sluggish websites in their search result page ran

It seems Google has had it with slow-loading websites, and could soon be penalising those annoyingly sluggish websites in their search result page rankings.

Currently doing its own research into ways to speed up page loading times, the idea to favour fast pages over slow ones has reportedly come from the very top – Google’s co-founders Larry Page and Sergey Brin.

The powerful duo apparently want web searching to be “as fast as flipping through a magazine”, and the idea is to get you to what you’re looking for even more quickly with both relevant and fast-loading pages coming in at the top.

Although this sounds all well and good, it does go slightly against Google’s accuracy goals, as relevant but slow pages could get ranked under less relevant, faster pages.

On the flip side, it would hopefully force web develoepers to get their act together and make sure their sites ran as fast as possible – a bug bear of many frequent web users.

It remains to be seen if this actually comes in to play, but do you think this is a good move by Google, or will it lead people to concentrate more on load times than content? Let us know below.

Via: DownloadSquad

Profile image of Dan Grabham Dan Grabham Editor-in-Chief

About

Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home

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