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Home / News / RIM to give out BlackBerry 10 devices for free – to developers

RIM to give out BlackBerry 10 devices for free – to developers

The latest BB block of beauty is getting doled out to developers for free in a bid to build brilliant BB apps

BlackBerry has had it rough of late with a PlayBook that never fulfilled its potential and an App World near devoid of good, original software. But RIM isn’t taking it lying down – hot on the heels of the successful OS 2.0 release, it’s planning to dole out BlackBerry 10 handsets for free in a bid to up BlackBerry app developers.

The BlackBerry 10 Dev Alpha devices that’ll be given out at the BlackBerry Jam event in May aren’t the final version of the BlackBerry London we expect – instead, they’re a medium for developers to work from. It’s hoped the 2,000 code-wizards given the phones will be wooed away from iOS and Android and will start working on BlackBerry apps using the QNX software, found in the PlayBook and the BlackBerry 10.

Apple already proved that making apps open source really works – and it charged developers. With BlackBerry dishing out its Dev Alpha handsets for free – without a thought about appearing desperate – the humbled RIM may have found its road to retribution just in time for the BlackBerry 10 super handset.

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Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home