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Home / News / Samsung goes pink with a Galaxy S7 to rival Apple’s Rose Gold iPhone

Samsung goes pink with a Galaxy S7 to rival Apple’s Rose Gold iPhone

You're not fooling anyone by calling it "Pink Gold", Samsung

OK, there’s no doubt about it – pink is definitely the hottest colour in tech right now.

Barely 24 hours after Apple introduced a Rose Gold MacBook, Samsung has revealed a pink gadget of its own. You could already pick up a Galaxy S7 in black, white, silver and gold colours, but now you can grab one in “Pink Gold” too.

Let’s be honest, though: this is just pink. 

Both the vanilla S7 and the slicker Galaxy S7 Edge are getting the pink treatment, so you don’t have to choose between an eye-catching colour choice or that gorgeous curved screen.

Samsung says it picked Pink Gold because it’s a “natural colour” that provides a “sense of comfort” – and not because Apple did it first, honest.

We didn’t realise a colour could "incorporate a touch of gentleness, radiance and sophistication" to a phone, either, but there you go.

Apple kicked off the trend for pink gadgets with the Rose Gold iPhone, and shows no sign of slowing down; you can now get iPads, Apple Watches and laptops in the same colour.

Fancy a hot pink Samsung smartphone? It’s going on sale in South Korea today, and should start appearing in other countries "soon".

[source: Samsung]

Profile image of Tom Morgan-Freelander Tom Morgan-Freelander Deputy Editor

About

A tech addict from about the age of three (seriously, he's got the VHS tapes to prove it), Tom's been writing about gadgets, games and everything in between for the past decade, with a slight diversion into the world of automotive in between. As Deputy Editor, Tom keeps the website ticking along, jam-packed with the hottest gadget news and reviews.  When he's not on the road attending launch events, you can usually find him scouring the web for the latest news, to feed Stuff readers' insatiable appetite for tech.

Areas of expertise

Smartphones/tablets/computing, cameras, home cinema, automotive, virtual reality, gaming

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