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Home / News / Amazon Fire Phone on sale 30 September, exclusively via O2

Amazon Fire Phone on sale 30 September, exclusively via O2

The mega-retailer’s curious smartphone is finally hitting the UK and Germany

Amazon’s first smartphone certainly is an interesting one, with the Fire Phone delivering a 3D screen effect and Firefly software that recognizes images and text from the world around you – and it’ll finally be out in the UK at the end of the month.

The company announced the news today, putting a 30 September release date on the device for both the UK and Germany – a couple of months after its initial debut in the United States, which was met with mixed reviews from critics.

The Fire Phone will be available exclusively through O2 for £0 upfront with a Refresh plan, which finds you paying a minimum of £33/month (for the 32GB model) for unlimited calling and texts, plus 2GB of data on the 4G network. Alternately, you can buy the device upfront for £399.99 with monthly service plans starting at £13.

The Fire Phone first launched in the United States in July for $199.99 (about £125) upfront with a two-year agreement, but just today Amazon dropped the entry price to just $0.99 (£0.61) with the contract. Amazon doesn’t share sales numbers, but the figures reportedly are not setting the smartphone world ablaze.

Like its tablets, Amazon’s Fire Phone runs on a very heavily modified version of Android that closes the ecosystem and only allows apps and media available through its own digital storefront. It also comes with a free year of Prime service for access to streaming movies, TV shows, music, and more.

The 4.7in, 720p LCD display and hardware specs hint at more of a mid-range device than a true flagship, but that price could be alluring to those who already have a lot invested in the company’s digital platforms. We’ll surely have more as the device launches.

[Source: Amazon via TechRadar]

READ MORE: Amazon Fire Phone preview

Profile image of Andrew Hayward Andrew Hayward Freelance Writer

About

Andrew writes features, news stories, reviews, and other pieces, often when the UK home team is off-duty or asleep. I'm based in Chicago with my lovely wife, amazing son, and silly cats, and my writing about games, gadgets, esports, apps, and plenty more has appeared in more than 75 publications since 2006.

Areas of expertise

Video games, gadgets, apps, smart home

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