TV shows to cost 79p on iTunes?

Apple could be slashing prices of TV shows when it launches the iPad in March.

In a move that could see iTunes finally doing for TV what it did for music, downloads could be sold for $1 per episode, the same cost as a song. That’s 79p, if we use Apple’s, erm, “quirky” bureau de change.

Days after Warner CEO Edgar Bronfman Jr confirmed that hiking prices on iTunes had slowed sales, the Financial Times claims that “months of negotiations” led to the network deal. Apple, naturally enough, is keeping schtum.

It may be a deciding factor for dithering would-be iPad buyers, particularly people put off by the recent reaction of book publishers who are trying to push the price of eBooks up in anticipation of Apple’s new wunderkind.

What do you think? Does the prospect of paying 79p for an episode of Lost make you more likely to fork out for one of Mr Jobs’ tablets? How much do you want to pay for TV and movie downloads? Pin up a comment below.

Dan Grabham Editor-in-Chief

About

Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home