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FeaturesIFA 2022
Features

IFA 2022: all the latest news from Europe’s biggest tech show

Back as a physical event in 2022, there are stacks of new product launches for you to discover from Berlin’s big tech expo

Dan Grabham Dan Grabham
IFA main entrance

This week the tech world is off to Berlin for IFA 2022, Europe’s biggest annual consumer technology expo (IFA stands for Internationale Funkausstellung).

IFA wasn’t held last year due to you-know-what and though 2020’s did take place in a small way, this will be the first proper show since 2019.

The show has actually been running since 1924 (yes, really) making it one of the world’s oldest trade shows nowadays it’s used as a platform for launching many of the biggest consumer tech brands’ new products.

Here are all the latest product announcements from the show – well, the ones we’ve deemed important enough to grace these pages!

All our IFA 2022 announcement stories

What types of things will be launched at IFA?

There are stacks of new products launched at IFA including TVs, home cinema gear, hi-fi, smart home kit and even laptops, tablets and smartphones though these tend to be thinner on the ground than a few years ago. In short, we can expect a heck of a lot of fresh gear to drop and when it does, we’ll include our stories about it on this page.

The very biggest brands like Samsung and Sony have tended not to launch so much at the show in recent years, preferring to use their own events and live streams to launch products. IFA was the event where Samsung used to launch its Galaxy Note line up, but in recent years has used it more for home appliances. Indeed, IFA has a whole lot of home appliance announcements – there are halls and halls of that stuff, which we’ll only cover if it’s really exciting.

Leo Gebbie, Principal Analyst for Connected Devices at CCS Insight says that he’s expecting there to be a big focus on TV and audio because of the upcoming men’s FIFA World Cup in Qatar this November. “The timing of a winter tournament so near to the holiday season should help to boost interest here, he says”.

Gebbie also talked about other themes we’re expecting to hear more about: “Foldable displays and flexible display technology could be a theme that wraps around the whole show. Samsung, Oppo and Huawei have taken the lead in terms of launching commercial foldable phones but other Chinese players have made no secret of their ambitions to compete here. Asus will also be showing off its Zenbook 17 Fold OLED laptop which could be an early disruptor in this segment.”

“Smart home can often bubble away as a topic, and market leader Ring will be present alongside other providers such as Arlo, Philips Hue, Tado and Yale. There could be rich overlap here with domestic appliances… with new smart connected features.”

“We aren’t expecting much in the way of major VR or AR announcements, but it would be no surprise to see some headsets on the show floor, especially if they choose to leverage football frenzy by showcasing immersive sports experiences.”

When will IFA 2022 get underway?

While the show officially opens its door on 2 September, many exhibitors are already unveiling their new wares. We’ve got boots on the ground in Berlin to cover all the biggest launches and we’re updating this feature as things progress.

Unlike many shows we attend, IFA is actually open to the public so you can get tickets to go and see the latest tech for yourself. Almost a quarter of a million people usually attend and the event space is massive with over 30 halls covering a space of 285,000m2 – it is huge.

Profile image of Dan Grabham Dan Grabham Editor-in-Chief

About

Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home

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