Prime Day is Amazon’s attempt at a summer recreation of the pocket-emptier that is Black Friday, an annual event where Amazon chucks out stacks of deals with exclusive discounts on every kind of product it sells. There is one small proviso – you have to be an Amazon Prime member to take advantage.
It’s not unusual to see better deals on Prime Day than Black Friday and there are always some tasty offers about. However, there’s a lot of other, not-so-good deals. So we’re always on hand to curate the top deals, enabling you to safely ignore the other rubbish. Getting to the good stuff sadly means sifting through naff deals.
Despite the name Prime Day, Amazon UK now holds a two-day event. 2023’s 48-hour event kicked off on 11 July at 00.01 and ran through to 23.59 on 12 July offering products at up to 50% off.
In the US? Check out our guide to Amazon Prime Day US
To access any deals during Prime Day, you need to be a member of Amazon Prime. Not a Prime member yet? Get a free 30-day trial. You can cancel easily before the end of the 30 days. Prime is a rather good deal regardless of Prime Day. After the 30-day free trial, it’ll set you back £95 for the year, or £8.99 a month.
Oh, and one more thing… It’s not just Amazon that you should take a look at. Other retailers are quick to get involved in the Prime Day hubbub and try to crash the party with their own deals! Top examples last time included Dell, so we keep an eye out on anti-Prime Day deals for you!
Example Amazon UK Prime Day deals from 2023
- Apple AirPods Pro 2: was £249, now £239
- Apple Watch SE: was £259, now £249
- Fitbit Charge 5 fitness tracker: was £169.99, now £119
- Shark HZ500UK stick vacuum cleaner: was £249.99, now £198
- Garmin Venu Sq smartwatch: was £179.99, now £157
- Sony SRS-XB13 speaker: was £55, now £35
- Nespresso Vertuo Pop coffee machine: was £100, now £59
- Ninja dual-zone digital air fryer: was £220, now £169, save 23%
- Tefal Easy Fry Precision digital air fryer/grill: was £140, now £79, save 44%
- Oral-B Smart 6 electric toothbrush: was £220, now £130. save 41%
- Philips 7000 Wet and Dry electric shaver: was £320, now £133, save 58%
- BaByliss Smooth Pro 235 hair straighteners: was £80, now £59.99, save 26%
More top Amazon Prime Day UK deals
Another savings event is coming from the retail giant, exclusively for Prime members
More savings on the way later this year.
A great discount for some excellent earbuds
Get neatly trimmed stubbble for less
Ding dong! This is a deal worth ringing for
Bargains for gamers on the go
Plenty of money off Honor’s mid-range mobiles too
Google’s affordable smartphone gets even more affordable
Prices dropped by almost £200 on Google’s latest flagships.
Race at 130MPH without leaving your home
Poco, Xiaomi and Redmi devices all seeing big price cuts
These true wireless in-ears have never been cheaper
If you’ve been after a pair of Apple AirPods, there’s no better time, with brilliant savings across all the models
While the percentages might not sound huge, this is almost £100 off some models.
Land Autel’s folding drones for their lowest price ever
Up your kitchen game this Prime Day
This Prime Day deal sees Amazon’s own brand smart TVs get massive discounts
Banging sound at a banging price
Brilliant Amazon tablets for much less this Prime Day
From portable to professional, there’s something here for every film fan
Secure your home with £60 off this smart lock.
The savings on Apple’s previous generation iPad Air are not ones to miss – with almost £100 off.
Save over £55 while supplies last
Stealthier TicWatch E3 also gets a healthy 42% discount
With support for Bluetooth 5.0 and hi-res aptX HD as well as analog sources, you should be dancing
Suck up some savings
22% off this tasty M1-powered MacBook.
Bang out £170 of savings on this portable Bluetooth speaker.
Lego sets that won’t set you back
Sage yourself over £130 with this offer.
A premium speaker at a Prime price
These deals are hot, hot, hot, with starter kits £90 off.
Espresso for less-o with this £85 saving.
Full-frame system camera and kit lens get a large discount
Brewing up £200 in savings on this bean-to-cup machine.
Prime day bargains also include mice and keyboards
Save up to £155 on pearlier whites.
Other Android-powered 4K models also discounted for Prime Day
Score a bargain across Samsung’s Galaxy Buds range, whatever your budget
Watch out for this deal!
Up to 38% off the latest hardware, and mainstream models are reduced too
That’s savings over £150 on this stellar set of wireless cans.
Prices slashed on Google’s smart streamers.
The bundle offers everything you need to make Italy’s finest food export from home
Check the time on this 33% smartwatch discount.
Fill up your home nest with Nest’s smart home devices on offer this Amazon Prime Day, with savings up to 57%.
It’s like a literary Netflix: all-you-can-read ebooks and audiobooks for £7.99 a month – check out this Amazon Kindle Unlimited deal
Get a Certified Refurbished Xbox Series X for under £150 for Amazon Prime Day
Another great price drop on one of the shopping giant’s own Kindle e-readers
Shhh! Noise-cancelling earphones for 23% off.
Keep an eye on your front door for less with these discounted cams
Pavement pound along to this tidy 23% discount.
Hybrid bargain joined by equally affordable Android tablets
You look lost – take up to £16.50 off the price of Tile’s trackers.
Find some sneaky savings this Prime Day
Deals which hit the spot.
Switch on these discounts across Nanoleaf’s most popular products.
Save 30-percent on this stylish Frame TV over Amazon Prime Day
Just in time to join its bigger brother, which is being revealed soon
See to it, you take advantage of this 48% discount.
Experience the end of the world for a bargain price
£680 worth of savings on this 4K OLED gogglebox.
An illuminating offer on kits and bundles.
These dates are as we predicted so once again there will be 48 hours of deals